from some of our
"Both the (Ideation
TRIZ ) training and support for 3 months produced a final concept that
is expected to achieve 90% of cost targets and 100% of volume target.
Without Ideation International’s contribution, it was likely for us to
have challenge in overcoming our psychological inertia and settle for
less than the superior outcome."
to see the complete testimonials.
Madan, Principal Engineer & IP Lead at Ethicon Endo- Surgery, J&J
— LeighAnn Weiland, Corporate Counsel for
Intellectual Property at Hewlett-Packard Corporation
"Ideation's I-TRIZ is a systematic
methodology to promote technological innovation and inventive
engineering. Its ability to provide a system that will help companies
innovate in a way they never thought possible before makes I-TRIZ a
natural fit for the challenges facing the energy industry. In addition,
I-TRIZ is supported by powerful analytical and knowledge-based software
tools that customers can easily integrate."
— Vic Baxter, Managing
Director for Business Workout Ltd (BWL)
"…I suspected that it would be much like any other relationship -- a
good product and limited support. What I received instead was excellent
support, additional books, and software. Most importantly, I was treated
as a partner, not a customer. It is most reassuring to know that if I
have a question or require additional information, help is only a phone
— James C. Bradley,
Ph.D., P.E., Senior Engineer, Avant Group, Inc.
"Engineering should be a creative profession but if you look at the way
we all teach it, using a highly mathematical and structured approach,
creativity is ultimately all but squashed. When I saw that I-TRIZ
teaches creativity using a structured approach, that clicked with my
engineer mentality and sparked my interest in exposing my faculty to
I-TRIZ. I purchased a software license for the university with the
objective that it will lead us to perhaps introducing it in some of our
design classes. I believe I-TRIZ has the potential to help us continue
to educate very capable engineers and make them creative at the same
— Dr. Jim Brandeberry, Dean
of Engineering and Computer Science at Wright State University and
registered professional engineer
"I-TRIZ gives you a head start on designing things right the first time
and it allows you to look for solutions in places you might not normally
think to look. If you’re climbing a mountain, I-TRIZ gives you the hand
holds you need to complete the climb."
— Chuck Buchanan, Certified
TRIZ Master and Managing Director of Innovation Ohio Systems, LLC (IOS)
"I predict that TRIZ will become a standard practice worldwide and will
be widely taught to adults and students to assist them in increasing
— Daniel Burrus, leading
technology forecaster, author of Technotrends
"With subaverage results in standardized mathematics and science
secondary tests and noncompetitive numbers of science and engineering
graduates, the US is in educational crisis. Innovation Workbench helps
engineering students and professionals think creatively about
challenges, adding value to their efforts."
– Jerry C. Collins,
"I-TRIZ is a service that can help the defense industry solve the
innumerable problems that routinely crop up in the development of
defense systems. The I-TRIZ techniques are fairly new to the defense
industry, but I feel I-TRIZ would be especially suited to these
applications. In my experience, most problems that seem unsolvable
really have more to do with the way the individual is looking at the
problem. I-TRIZ breaks down those psychological barriers and provides a
step-by-step guide and structure for looking at the problem from
different perspectives. Because I-TRIZ draws on a large base of lessons
learned and doesn’t recognize industry or application boundaries, it is
able to engage you in a series of possible approaches or solutions you
may not normally have access to. Most problem solving approaches are
unstructured depending on experience and intuition. I-TRIZ offers a more
— William Dean, defense
"I-TRIZ is a strong solution for
PolymerOhio's member companies. The Ohio Innovation Center (OIC) and
I-TRIZ can significantly enhance the inventive and problem solving
capabilities of our companies. Ohio has a great opportunity to build new
jobs and retain employment with current and evolving polymer
technologies. Twenty-eight hundred Ohio polymer based companies and
140,000 polymer industry employees provide a strong base to build on.
OIC can be a critical aspect of our success in capturing these
— Wayne Early, Executive
Director for PolymerOhio
"Boris Zlotin and Alla Zusman are to the TRIZ methodology what Dr. W.
Edwards Deming is to quality management."
— Mike Fedotowsky, President
of Customer Focused Technologies Inc.
"Creighton University approached Ideation
with a medical device project. Following the TRIZ methodology, Ideation
scientists, in cooperation with our clinical staff, turned our project
into more than 15 inventions, and we are still adding new devices.
Directed Evolution™ and the TRIZ problem-solving process made possible a
deal with a major device manufacturer. We are now approaching venture
capital firms to form a new company to address the opportunities
— Lee Fenicle, Director
of the Technology Transfer School of Medicine, Creighton University
"Zion, I want to thank you for brining this
philosophy. TRIZ and Ideation have the potential to help boost our local
manufacturing. This mechanism provides ways of looking at issues and
thinking out-side the box, but in an organized way. I am looking forward
to more work with this."
— Verna M. Fitzsimmons,
Ph.D., Associate Professor, School of Technology, Kent State University
"Ideation is a unique in the world
collection of very insightful people working with proven methods
creating breakthrough products, concepts and patents."
— Paul Germeraad, President,
Intellectual Assets Inc.
"For most of my design students, Innovation
Workbench has been an extremely useful addition to the student’s
approaches to solving design problems. I applaud Zion and his group for
their enthusiasm and persistence in the development and dissemination of
a valuable product that they continue to improve."
— Paul H. King, Ph.D., P.E.,
"Before any given physical law is understood
it can be used, but without much direction or control. Ideation brings
invention out of the darkness, and into the world of science. With
Ideation everyone can see, understand and use the physical laws that
underlay the inventive process."
— David Levy, Ph.D.,
Founder and CTO, Digit Wireless
"Ideation has a model for innovation that works. The company’s unique
knowledge-based inventive problem-solving methodology called
Ideation-TRIZ (pronounced "trees"), among other benefits, is helping
companies overcome technological roadblocks, invent on demand and
identify next generation breakthrough products."
— Lou Luedtke, President and
CEO of the National Composite Center
"Direct use of Ideation methods and software has resulted in more robust
products in my area. My failure analysis and prediction skill set has
increased exponentially in the last year."
— Glenn Reed, Technical
Expert, Audio/Video Playback Mechanisms, Ford Motor Company
"What I like most about Ideation is the people: Ideation has a work
ethic that I have never seen in this industry before. You and your teams
dedication to making customers successful is remarkable... I know that
Ideation will work 24/7 and pull in whatever resources are necessary to
solve a problem."
— Eric A. Schmidt, Senior
Manager, Chassis NVH & Advance Technology, Visteon Corporation
"I have used Ideation's services on a number of occasions. They are able
to deliver information that no one else can give me. Their Disclosure
Evaluation service, based on their proprietary I-TRIZ methodology, is
unique and provides the answers I need to make good and rapid decisions.
In this business, everyone is looking for a crystal ball, but Ideation's
Disclosure Evaluation report is the next best thing. It tells me at a
glance how to manage a piece of IP and the decisions to make for the
next few years—whether to invest, when to invest, and for how long. I
can also use this information as an intellectual asset management tool
to manage my IP portfolio at the organizational level.
— Michael Sharer, Ph.D.,
MBA, Director, Technology Transfer & Licensing/Commercialization,
Western Michigan University
modern version of TRIZ is unique. It helps to crystallize the interplay
of causes and effects between useful and undesired functions in any
system, business or engineering effort, leading to an exhaustive set of
solutions to sub-problems that, if implemented, increase system
ideality. As a brainstorming tool it is very effective. The automated
formulation process quickly generates a high number of prototypical
directions in which solutions can be sought, with the potential to
create significant concepts that were previously missed or
unimplemented. The generality of the new approach is surprising for
those who believe I- TRIZ is only relevant in hard-core engineering.
This is also a tool for everyday consulting and business thinking."
— Howard Smith, CTO,
Computer Sciences Corporation, European Group and author of Business
Process Management: The Third Wave and IT Doesn't Matter:
Business Processes Do
"The new IWB is more intuitive,
user-friendly and easier to navigate. More significantly, my experience
is that the sum of the whole is greater than that of individual
enhancements. These improvements have "super-charged" my ability to
generate novel and innovative approaches to complex and seemingly
baffling problems. The tighter integration of the software, coupled with
the enhanced set of "operators" creates a seamless pathway to raw
— Steven Ungvari, President,
Beacon Consulting Services Inc.
"Three from our company recently attended a
three day Ideation/TRIZ Methodology workshop and were pleasantly
surprised at the highly structured, yet easy to use capabilities of the
software. This practically guarantees finding solutions to otherwise
unsolved problems. This is a major breakthrough. The highly trained and
experienced Ideation personnel cited many applications that we could
relate to where I-TRIZ was utilized. We look forward to a long term
relationship with Ideation."
— Brooks E. Weingart,
President, N.C. Consulting Inc.
"A key goal when I accepted the position at Case was to look for ways to
weave the theme of innovation into our one-year master's degree program,
the Master of Engineering and Management (MEM) curriculum. MEM closely
integrates engineering and management and is run under TiME, a joint
effort between the Case School of Engineering and the Weatherhead School
of Management. In my role at the Institute I wanted to give students the
chance to gain hands-on experience, and suggested that a few might
consider starting and managing a company. We found six students who were
interested and decided to partner with Ideation to provide I-TRIZ
services to customers. The company, Lake Effect Innovation LLC, was
formed in 2005 and is initially targeting the healthcare, energy,
advanced materials and manufacturing, and IT industries with inventive
problem-solving tools such as I-TRIZ. Lake Effect will also offer
prototype development, product and process design and development,
patent search and assessment, marketing, and preparation of business
plans and proposals. Innovation is on everyone’s mind these days. I've
canvassed numerous local businesses and there is one reoccurring theme.
They all say the hardest part is idea generation, categorization and
screening. Short of intuitive guessing and trusting your selection to
luck, they each want to have a better understanding of how to pick the
right idea that’s worth investing in and bringing full cycle."
— Gary Wnek, the Joseph F.
Toot Jr., Professor of Engineering and Co-Director of the Institute for
Management and Engineering (TiME) at Case Western Reserve University